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GET TO GRIPS WITH THE NEW CAMPER GROUND RANGE

Contemporary and unique, the design team at Camper opt for bright contrasting colours with their signature bold shoes. What they unveil resembles artwork rather than footwear. Their design team is relentless in combining both. 

They’ve turned their back on bland designs and instead showcase shoes that demand attention. 

And the technical features of their shoes hit equally as hard as their quirky designs. 

Followers of the brand will remember the limited edition Rolling pilot sport, in the MICHELIN colourway. Now, we’re back with Camper for the Ground range, an outdoor range that rejects traditional style. 

INTRODUCING THE GROUND RANGE WITH SOLES BY MICHELIN

The Ground reimagines urban street style with a lightweight, flexible design and exceptional grip. Available in both a shoe and boot version, they encompass a bold look by using contrasting materials and colours. The end result is highly-functional outdoor footwear, with a contemporary twist.

The upper is full-grain leather, sourced from an environmentally responsible leather tannery, that’s been audited by the Leather Working Group and certified as ‘Gold’ standard. 

The outsole has been designed in collaboration with Michelin and is inspired by the MICHELIN E-Wild bike tire. An instantly recognisable tire due to its aggressive, open tread pattern. The same tread pattern used on the MICHELIN Wild Enduro for maximum grip. 

But the E-Wild is distinctly wider than it’s Enduro counterpart, which is why it meets the demands of Camper’s design perfectly. 

They asked for sizable soles, and we delivered. 

Designed for winter, the sole features block siping which carries you comfortably over wet surfaces due to the grooves in the sole. And the multidirectional tread pattern allows for improved traction across all terrain.

The notably large toe and heel area provide enhanced grip and durability, while keeping in line with Camper’s modern design aesthetic. 

FEEL GOOD IN CAMPER GROUND

Not only does the Ground have a super bouncy outsole – Camper has also partnered with OrthoLite – the market leaders in open-cell foam insole technology, which guarantees long-term cushioning and breathability. 

Camper’s dedication to look good and feel good stem from their family-orientated approach to business. Founded in 1974 in rural Mallorca, the brand is now recognised all over the world. And it’s still run by the same family who founded the company, but now there’s a team of creatives producing 500 new models each season for distribution to over 40 countries. 

It’s these honest roots that hold up the company’s strong values in social responsibility. They choose to work with industry leaders in sustainable materials in order to develop innovative and ethical footwear. And in 2010 they launched a green energy programme to offset their emissions which produced enough energy to power 7,000 homes. 

Buy directly from Camper and they’ll give you a 2-year guarantee on all footwear. Check your size for the Ground range here.  

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