What goes into the perfect sports shoe?
Well, the answer depends on the sport. And the surface. And the needs of the player. Nothing about peak performance is easy and it takes decades of expertise and commitment to create the footwear you need to excel.
Combined, Babolat and MICHELIN have centuries of experience in mobility, grip, comfort and innovation.
In this video series, the renowned tennis and badminton brand takes us behind the scenes of the creation of revolutionary tennis shoes. You’ll see how technology is adapted to suit different sports and different surfaces, and hear from experts who agree that Every Step Matters.
STEP 1: ASSEMBLING THE TEAM
Babolat invented tennis strings in 1875. In episode 1, present-day CEO Eric Babolat explains why the company has branched out and how they found partners with the skill and know-how to deliver what players need from their footwear.
STEP 2: A CULTURE OF INNOVATION
“There is no such thing as a perfect shoe.” With the right team in place, Babolat’s experts talk about the technology and how it is adapted. MICHELIN takes centre stage as we look at the principles developed for tires and transfer them to soles.
STEP 3: THE RIGHT SHOE FOR YOU
Tennis. Badminton. Padel.
Hard courts. Clay courts. Grass courts.
How does Babolat’s approach differ for different sports and different surfaces?
STEP 4: THE PRO’S PERSPECTIVE
The players are the true experts. It’s all about getting the right fit and feel, so Babolat works with professional athletes to get every shoe right. In the final episode, hear from the pros about what they’re looking for.
Whether you’re a seasoned pro or a beginner, the right footwear is key not only for improving your performance, but also for preventing injury. As you can see from this series, Babolat has taken great care to make sure there’s something to suit every player on every surface.
Head over to the Babolat site to learn more about their approach and to find the shoe that will take your game to the next level.
